Call me Betty

"Vintage style for a modern woman"

What does that mean? well it means I've taken the best bits of vintage styling, shape and design and combined them with up to date sizing and a new silhouette to accomodate a modern womans body. The best of both worlds I'd say!

Sunday, 7 August 2011

Mood boards

It's some times tricky to decide on the perfect accessories to go with you pretty new dress, well it's my intention to at least help with these tough decisions, so when the new dresses arrive in 6 weeks or so, i plan to have mood boards at the ready, for you to see the kind of accessories, shoes and bags I'd like to put with each of them, a fun project for me, and hopefully useful for you!!

Baby betty

Well i am a childresnwear designer by trade, so it's inevitable at some point i'll venture into childrenswear, and for now i'm polaying around with all of my surplus fabrics and hand making items, but eventually i'll work on a proper collection to come in along side the ladieswear, here are a few pics of my creations!


Well, Ava finally arrived, and she's everything I hoped she'd be, demure, show stopping, flattering, comfortable, a little flirty, she's stunning and will be another Grace in terms of her popularity i predict, once you've tried her you'll want to own more!!

Here are a few pics of the current collection of Ava's, but more are planned in a cream and navy stripe with anchor print, and a cream with pretty fuschia peony's!

They're available in my ebay shop right now, and come in sizes 8-20, priced at £70, £85 with a petticoat!

too long!

Oh it's been far too long since I posted anything on here! but hopefully I'll be keeping up with it a bit better over the coming months, so where to start well, there's the recent drop of Grace dresses, the brand new Ava dresses, there's betty on a budget, and baby betty, so much going on, i think each deserves its own post!!

Friday, 8 April 2011

'grace' in spring!

Spring has sprung over here at Bettyworld HQ, and I'm finding it hard to resist keeping one of each of the new dresses!!! they're oh so pretty, just take a peek!

cherry delicious!!

dotty spotty!

english rose

blooming lovely!

i hope you like them as much as i do!


Wednesday, 6 April 2011

New dresses due shortly

The ever popular 'Grace' back by popular demand will be here in the next couple of weeks, i should have samples to show you in the next day or two! but here's a sneak peak at the fabrics!

pretty cornflower blue with white coin spots

pale blue with super cute tiny red cherries!

pink tea rose on a pale pink ground

and black with a classic english rose!

plus new styles coming shortly!

Thursday, 10 February 2011

direct sales

You'll notice a link to my designs on ebay/facebook/the website etc and asos marketplace to the left there, this is a relatively new extension to the already remarkably successful asos portfolio, the idea with marketplace from what i can gather is that it gives you the individual, (designer or not) the opportunity to market your designs/your garments direct to the public, and as a wise old industry insider once told me, this is the way forward!!

Never before has it been so 'easy' to sell to the public, once constrained by having to sell into a retailer and thus meet their price requirements, cutting your profit considerably, now you can keep your prices as such that the customer is happy and make a reasonable profit at the same time.

With outlets such as Asos Marketplace, Ebay, Etsy and folksy if your product is hand made, there has really never been a better time to give it a go!

Being an independant designer is hard work, the work you need to put in to achieve small goals is tremendous but ultimately rewarding, what designer doesn't want to see their clothing on real people! Each time i recieve a piece of positive feedback it makes me smile, I did that, i made that woman feel good about herself, there's nothing quite like it.

So for young designers coming through university, or having worked in the industry for a time and wondering what's the next step, you can do it, you just have to keep a sensible head on you, keep costs low, remember that customer service is paramount, if you don't keep your customer happy they won't come back! and someone once told me 20% of your customers will make up 80% of your business!.....and use every avenue available to you to get your product and your brand out there!

good luck xx